First what is indoor billboard marketing; it’s a lot of things. Marketing that takes place out of the home. Most indoor marketing takes place through billboards placed inside bars and restaurants and health clubs.
The top ten reason to use Indoor Billboards
1. Welcomed advertising (easy on the eyes)
People are bored entertain them and they will reward you. They want to read something; a study done by Rice University found 98% had a positive reaction to indoor billboards.
2. Reach Readers with higher disposable income
With the economy slow and people cautious about what they spend, you need to be where they are still spending money. If they are going out then they are spending money they have money to spend. Indoor Billboard are where they are spending money. This is where your next customer will be.
3. Two MINUTES “How much time? 2 minutes !!” 
That’s right 2 minutes to tell them why you can solve their problems. Make them laugh and make them think. You have 1- 3 minutes; that’s a lot of time. With normal billboards you get 6 seconded that’s it. Advertising at 65 miles an hour. Radio you have maybe 15-30 seconded . (Seconded-not sure if that’s the right place for it, but we are using it anyway!)
4. Target-able Gender, income, area, sex, and more
You can target demographics like no other media. By gender on go in one restroom. Hair color, okay maybe not hair color. Within the network of venues you can choose billboards in the area you want to target based on income, sex and geographical factors so you do not waste advertising that’s not targeted to your main customers
SHOW YOU THE MONEY!!! I LOVE BLACK PEOPLE!!!
SHOW YOU THE MONEY!!! I LOVE BLACK PEOPLE!!!
5. Cost. CPM ROI
With the average CPM (cost per thousand) metric indoor billboard is at 2.00 – 4.00 per 1000 and you have them for 2 minutes so the quality of the CPM is higher. The ROI (return on investment) is much higher another study found that for every dollar spent on indoor advertising you returned eight.
6. Its new and old at the same time
Using new and innovative products, that is the way you separate yourself form the competition, a key differentiation. Seeing a trend and riding the wave. With indoor billboard advertising you can get creative and create a one of a kind message moment.
“People are looking for something new that’s targeted and attention-grabbing. This is the way to do It.?
-The Wall Street Journal
7. Immune to customer avoidance
I the restroom it’s a liability for men to turn left or to turn right. They will be looking at your advertising. Radio adverting is just the worst Commercials on the radio last forever and you turn the channel. TV with DVR they get skipped, junk mail gets put in the trash. They call it spam and it get deleted and how easy is it to delete. Indoor advertising gives you an advantage compared to traditional media.
Total Recall
Total Recall
8. Recall Rate
- University studies have found the recall rate to be 60% or higher 78 percent, recalled one or more of the Indoor billboard ads, according to Audits &Surveys Worldwide
- 92% were able to name specific advertisers without prompting. BARBOUR &MONROE SURVEY
SO EASY
9. Indoor Advertising Easy to use.
Contracts are 3 months on average and they compliment a big campaign with multiple mediums in use. And Indoor billboards work great as a standalone advertising approach. Track the advertising with a simple metric. How did you hear about us? Offer a discount only on your indoor billboards and measure the results.
10. Effective
All the studies that have been done show the effectiveness of indoor advertising. The idea of having a captivated audience for 2 minutes that spend money, is a profitable idea. The cost is more than competitive its smart business. To test the effectiveness is a small price. Look at the facts this is a great way to have your product or service in front of those who will respond and can respond. 4GX388S6PUZK
