The Peedabo Blog

1. Send Christmas cards

The time of season when something is not a bill is a welcome distraction, Wishing your customers a wonderful holiday season creates a relationship a emotional experience. Sending a Christmas card will show that you care and well you do right? It is a very cost effective way to stay in your customers mind. And it’s easy to toss in a coupon or a promotion to a “friend”. Make it a nice card and it will not be thrown away.

2. Have a special discount

If you are in the retail business then offering a holiday discount can mean all the deference. With the volume to be higher you can give even more of a discount.

3. Have more staffing

We want it now and we want it now, providing customer service to the holiday shoppers is the simplest idea. The more customers you have the more staff you need. Customer service with a smile can make or break a sale.

4. Longer hours

Everyone works for a living that will be shopping. You need to understand that being open for those who just got off work is just an extension of customer service. Holiday hours will not cost as much as you think using that time to restock shelf’s during a slow period will be a effective use of that time

5. Smile

Simple smiling will not only brighten your day but all of your customers will truly enjoy their shopping experience. A simple smile can change everything it is so contagious and being kind to a rude customer is your job. A simple easy way to defuse a confrontation is to compliment, a genuine compliment.

6. Christmas gift cards/ gift certificates be ready!

Providing gift cards and gift certificates to your customers to be used as gifts is a trend you need to be a part of. Make sure you follow all the applicable laws concerning gift cards. Giving your customers as many ways to spend their money with you and make it easy to do. Gift cards are easy and you can even get other companies to sell them a great way to allow affiliates to sell for you.

7. Smile

This is so important I put it on here twice, so all you do is talk on the phone, still smile it can be heard through the phone. People remember those that smiled at them it made them feel good

8. Price checkers

Providing price checkers will save you a lot of headaches and lets your customer provide his/her own customer service. If you already have price checkers make sure they are clearly marked and are functional. And if you can record all items price checked you can see a trend and be ready for it.

9. Christmas music & Decorate

By simply having Christmas music people will spend more and have a better experience in your store. Not only is it great for your customers it’s a great moral booster for your staff. The ROI is outstanding.

10.Free shipping

This is the number one promo you can offer your customers for online purchase. Uses a simple email campaign and you will see a dramatic rise in your conversion rate. Easy to implement and surprising low cost makes this a no brainer. Post it on your website; use it in your ad words campaign.

11.Email campaign

Sending holiday email advertising is a simple way to promote any Christmas event, sale or to simple say merry Christmas. The cost is small and if you’re using the emails of customers who already shop with you then the ROI will be through the roof. Advertise

12.Free wrapping

A simple way of showing you care to your customers, providing gift wrapping service for free, saves your customers time and the time factor can mean all the difference in the world. One company had their name printed on the back side of the paper as an extra advertisement.

13.Seats in the store

Most of your customers will have been to at least 4 stores that day and have spent 4-6 hours shopping. If you provide seats your customers they spend more time shopping and where you place the seating have impulse buy products remember to place them at eye level. I have seen one retail store provide a phone with a catalog allowing customers to purchase another way.

14.Gift tag printing

With most modern POS systems adding another printing device for your customers to have pre made labels is easy and again provides customers with something extra. This will place you where differently than the competition.

15.Be stocked.

Find the trends for the year; be ready; if you advertise a product has that product in stock. Do your researches on what size color other features and how many you should need?

16.Salt the sidewalk

Caring for your customers by have a safe place to shop is paramount .Keeping the store clean and providing a safe place to shop can show people you care.

17.Clean bathrooms

This is the simplest thing you can do to make sure customers come back after the holidays. This is a most basic form of customer service.

18.Give candy away, and no not the accountant named Candy

The brain works on glucose and providing candy will keep your shoppers, shopping. Having sugar free candy will show you care. Look at all the warehouse clubs they have demos all day long and it works.

19.Inspire your staff

Being a leader means getting the best out of your staff. Inspire them. Let them know you are there for them. Letting them know that the job they have is important they can see the most important aspect in the company is them. They are the reason people come back.

20.Remember what Christmas is about

Giving, Family, and Love. Spending time with those you care about. Being in a business that provides customers a way of showing the ones they care about love is a great business to be in. Remember that Christmas is about giving, putting smiles on your friends and family.

This entry was posted on Saturday, December 19th, 2009 at 1:05 pm and is filed under Advertising Partner, Venue Partners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.