What is the purpose of a website?
First let us start off with a few answers to the question. To sell something, some kind of offer, provide information, have a conversation, find new customers, interact with customers, to share your thoughts, have a web presence, out do your competition. To do any of those things we have to get found. So in needing to be found we have search engines by which I mean Google. To do a search you ask it a question, look at Ask.com it has that in its name.
So what is it that a website does, it answers a question that has been asked, better it answers a very specific question and is easily found by Google. So if you have a website you need to be thinking what questions are asked by my customers? And do I have those answers, are they easily found?
Look at successful websites, a practical example, Facebook. What questions are asked? Where are you? Let me tell you who I am! And how fat is the prom queen now? Those are the questions and look at all those answers, over 200 million and 100 million keep updating the answer. When we are selling something and we use a website to do that selling, we need to be thinking what the questions the customer is asking. If we are providing information we need to have that question in order to provide the most relevant answer. “What is the closet pizza shop?” When we have the answer to those questions you can deliver.
Let’s make another practical example something a little more easier said than done. A photography business, (I have no idea how to run a photography business just saying) what are the questions customers asking? How much does it cost? Are you first-class at what you do? How long have you been doing this? What should I look for in a good photographer? Who does the senior pictures in my area? So on and so forth.
So looking at the questions from the customer’s perspective we now have a great place to start. A website with content that’s geared towards answering the questions will be the most successful.
What is the question?
So what is the answer your website gives to the question?
This principal works with or without a website, just made much clearer on the web. What question are you answering, and do not answer too many questions, Give the best answer to a few questions and your company will be the answer to that question most often.
